I deny that the big shop is the best shop; and I especially deny that people go there because it is the best shop.
I know it is not merely a matter of business, for the simple reason that the businessmen themselves tell me it is merely a matter of bluff.
It is they who say that nothing succeeds like a mere appearance of success. It is they who say that publicity influences us without our will or knowledge. It is they who say that 'it pays to advertise'; that is, to tell people in a bullying way that they must ''Do It Now'', when they need not do it at all.
No comments:
Post a Comment